Before 2017, E3 was an industry-only event the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. Over time, E3 has been considered the largest gaming-expo of the year by importance and impact. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year.
The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishers, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press.
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